As a kid, the arrival of the Sears Wishbook was the highlight of my year. Circling toys I dreamed of finding under the Christmas tree was...

Here’s a secret we don’t want our friendly competitors in the digital space to realize: direct mail fundraising is not just surviving,...

The mainstream arrival of Artificial Intelligence (AI) has revolutionized many industries, raising the question: will AI replace humans...

Why Every Direct Mail Appeal Needs a P.S.  Writing a fundraising letter can be a tough slog. If you’ve ever gotten to the end and asked...